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Post-Holiday Feedback
The interactive Post-Holiday Feedback use case sends a Net Promoter Score (NPS) survey to customers via email two days after their holiday return. If there is no response, a reminder email is sent within the first week. Depending on the NPS score received, specific actions are triggered: positive feedback encourages future bookings and loyalty club enrollment, average feedback prompts personalized offers, and negative feedback leads to apologies and compensation.
“Travel industry post-holiday feedback email campaigns effectively utilize Net Promoter Score (NPS) surveys to gauge customer satisfaction and loyalty. Responses are segmented into Good, Average, and Bad categories, allowing for tailored follow-up communications and offers. High engagement rates are achieved with clear, concise emails with compelling calls to action. Email automation and segmentation based on customer behavior and feedback significantly enhances campaign effectiveness.”
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