See What’s Next for Bloomreach Engagement

Achieve thorough customer profiling by significantly expanding the number of attributes that can be associated with each customer profile. This allows for more detailed and comprehensive data collection, supporting richer customer insights and more nuanced personalization strategies.

Enhanced Customer Profiling

Businesses can now collect and utilize up to 1024 different customer attributes, greatly enhancing the ability to create detailed customer profiles and tailor personalization efforts.

Improved Personalization

The additional data points enable more sophisticated and accurate personalization, leading to better customer engagement and satisfaction. Analyzing customer data with extended attributes also improves understanding of customer base, campaign performance, and strategy development.

Scalability

The system is designed to handle the increased data load, ensuring that performance remains stable even as the volume of data grows.

Recs+ uses the very latest AI science, incorporating NEW approaches to recommendations and deep learning. Loomi AI looks at each and every single user, analyzing the exact sequence of products they click: product A, THEN, product B, THEN, product C, so on and so forth. Then it recommends the best item for that sequence of interactions. 

True 1:1 Personalization

Recs+ analyzes each individual customer’s journey in real-time to recommend the next best product most likely to garner engagement.

Utilize latest AI technology

Recs+ uses the same advanced AI-techniques as ChatGPT(T means Transformer) to deeply learn on millions and millions of user journeys.

9% uplift in product click through rate 

Compared to Engagement’s standard “Personalized for You” recommendation strategy

The Enhanced In-App Message Builder gives you powerful styling and easy template management. Now, you can customize every element—text, buttons, images—with your brand's unique look and feel. Save your best designs as templates, launch campaigns faster, and create truly impactful in-app experiences that deliver results. All without writing a single line of code.

Elevate Brand Experience

Style every aspect of in-app messages to perfectly match brand guidelines, ensuring a cohesive and professional look.

Increase Efficiency with Templates

Create, save, and reuse message designs as templates, speeding up campaign creation and reducing repetitive work.

Intuitive and User-Friendly

A redesigned interface offers clearer navigation and easier access to styling options, simplifying the creation process.

No HTML Required

Empower all marketers to create visually rich in-app messages without needing any HTML coding skills.

The improved cumulative bounce management rules with customisable settings enhance email deliverability by refining how repeated soft bounces are handled, ensuring permanent suppression at the right time. Standardised across all providers,  they help maintain a strong domain reputation and ensure important contacts remain reachable.

Customizable rules

Tailor number of soft bounces or temporary suppression period to your sending cadence, while protecting your domain reputation, and optimising deliverability.

Extended time for email cleanup

More time (30 days) for email address owners to address issues like a full inbox before being permanently suppressed.

Deliverability excellence

The extended temporary suppression approach is in line with top-tier deliverability standards and helps to future-proof sending strategies.

Prevent premature suppressions 

Prevent premature suppression, keeping more contacts active and mailable.

Performance dashboards provide a unified, pre-configured analytics  offering immediate insights into project, email channel, and campaign performance. Without need to build the report from scratch, gain instant access to performance metrics to quickly understand campaign effectiveness and make data-driven decisions to optimize the strategy.

Real-time Revenue insights 

Make faster, more informed decisions based on a unified view of key metrics, fostering strategic alignment across teams.

Customisable Revenue attribution

Adjust  revenue attribution settings to select which touchpoints are credited for driving conversions. 

Filter for specific insights

Filter date, customers, and events according to your specific needs to uncover insights.

Currency Converter

Choose a currency you want to report in and set an exchange rate for unified revenue reporting.

Leverage your existing data infrastructure built within Snowflake. This eliminates data silos and connects your data directly to activation. Independently access and utilize data from Snowflake without constantly needing to rely on IT or data engineering teams. Enjoy direct access to the data you need to create great personalized experiences.

Simple Setup

Authenticate with Snowflake using your credentials and keys directly within the Bloomreach platform.

Data Flexibility

Work with any sort of data structure in your Snowflake DWH, without requiring specific table or view setups.

Efficient Data Transfer

The native integration streamlines the data transfer process, eliminating the need for manual file creation, management, and uploading.

High Data Freshness

Run scheduled or recurring delta imports, with data freshness of min. 15 minutes.