How AI Improves Search by Understanding Customer Intent
Worried about choosing the right keywords? You’re not alone. For years, ecommerce search has been all about finding the perfect keywords, the idea being that only the right search terms would connect your target audience with the right products. Many companies still rely on this keyword-first approach, despite its many limitations. A typo or unconventional […]
Heighten Customer Loyalty With a Personalized Product Discovery Experience
Each year, ecommerce brands invest time and resources in trying and testing different strategies to increase everything from conversion rates to customer loyalty. However, it’s increasingly challenging to make meaningful headway in these key results. That’s because today’s shoppers crave a highly personalized shopping experience tailored to their preferences, especially during the product discovery phase, […]
How Does AI Improve Personalized Search Results for Ecommerce?
Think about the last time you searched for a product online. Did you instantly find exactly what you were looking for? If so, that wasn’t luck, it was AI-powered search in action. For ecommerce businesses, personalized search isn’t just a convenience — it’s a competitive advantage. Today’s shoppers expect search engines that don’t just match […]
How Does Image Scanning Improve Ecommerce Search?
Ever spotted something amazing while out and about and later struggled to find that exact item online? Traditional search relies on keywords, but when you don’t know the right terms (like the name of an eye-catching houseplant or a sneaker), you’re left sifting through endless, irrelevant results. Image scanning eliminates this frustration by allowing shoppers […]
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Don’t Build Your Search Strategy on Lies and Misinformation
There’s been plenty of confusion and misinformation in the market around ecommerce search. Vendors make bold claims about which search technologies are on the way out and which ones are “innovative,” but these claims are often misleading or outright false. A lot of technical jargon also gets thrown around, leading to confusion about what’s current […]
