How Does AI Improve Personalized Search Results for Ecommerce?
Think about the last time you searched for a product online. Did you instantly find exactly what you were looking for? If so, that wasn’t luck, it was AI-powered search in action. For ecommerce businesses, personalized search isn’t just a convenience — it’s a competitive advantage. Today’s shoppers expect search engines that don’t just match […]
How Does Image Scanning Improve Ecommerce Search?
Ever spotted something amazing while out and about and later struggled to find that exact item online? Traditional search relies on keywords, but when you don’t know the right terms (like the name of an eye-catching houseplant or a sneaker), you’re left sifting through endless, irrelevant results. Image scanning eliminates this frustration by allowing shoppers […]
Bloomreach Named a Leader in the 2025 Gartner Magic Quadrant for Personalization Engines
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Don’t Build Your Search Strategy on Lies and Misinformation
There’s been plenty of confusion and misinformation in the market around ecommerce search. Vendors make bold claims about which search technologies are on the way out and which ones are “innovative,” but these claims are often misleading or outright false. A lot of technical jargon also gets thrown around, leading to confusion about what’s current […]
6 Ways To Engage Your Customers With a Conversational Shopping Strategy
Is conversational shopping part of your 2025 strategy? If not, now’s the time to seriously consider conversational commerce if you hope to keep your customers coming back. As conversational AI has evolved, so too have consumer expectations. They expect personalization, and they expect it fast. With a conversational shopping solution, you’ll be able to create […]
Beyond Language Barriers: Why Language-Neutral Is the Future of Ecommerce Search
Many business owners view expanding into foreign markets as a sign that they’ve truly “made it.” However, managing multiple languages for a global brand can be challenging. It’s easy for search engines to misunderstand queries in different languages, creating poor site search experiences that lose sales. In reality, true success lies in offering a seamless […]
