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Pre-Travel Engagement Email Flow
The Interactive Pre-Travel Engagement use case ensures customers receive a series of informative emails at 60, 30, 14, 7, and 1 day before departure. These emails offer essential pre-travel information and opportunities to enhance their experience through service upgrades. The scenario activates upon booking completion, evaluating the days until departure to determine the email sequence starting point. Before each email, the system checks for booking updates, valid customer consent, and ensures no duplicate emails for the same booking.
Goal
Maturity
Channel
Tags
- Customer Experience, Customer Retention, Purchase Experience
Metrics
- AOV (Average Order Value), CLTV, Retention Rate
Industries
Available in Use Case Center
“Successful pre-travel engagement campaigns in the travel industry focus on timely and relevant communication. Sending a series of emails at strategic intervals, aligns with best practices for keeping customers informed and engaged. These emails should provide essential pre-travel information and offer service upgrades to enhance the travel experience.”
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