Opportunity
Create a more personalized shopping experience for each shopper. Depending on whether a shopper is a new or returning visitor, you can tailor their experience by automatically showing different search results.
Example
- Automatically boost new products to site visitors who haven’t been on the site in the last 30 days to highlight products or brands they may not have seen yet.
- For new visitors, boost popular or high-margin products in search results to improve the likelihood of purchase.
Value
Tailor the site experience for new and returning visitors by showing relevant products to increase conversion rates and average order value.