Transforming Product Discovery Through AI-Powered Personalization
Personalization is a word that’s been on everyone’s lips for years, and the appeal is easy to understand: It allows businesses to tailor their offerings to individual customer preferences, increasing engagement and loyalty while driving higher conversion rates and sales. But even though personalization is seen as the holy grail of the customer experience, it […]
Episode 90: The Future of Shopping Is…”Phygital”?!
The combination of AI and personalization is shifting customer expectations for shopping experiences at an astonishing pace. In today’s episode, we’ll get a first-hand look at the real-world application of AI to create personalized customer experiences at scale, with the Head of Digital and Ecommerce at Miele, Sergei Moiseev-Liberman. As a high-end German manufacturer of […]
Bayesian A/B Testing Calculator
Want to finalize your A/B test? You need to know if the results are significant. Enter your A/B test figures to find out.
The Customer Journey Pitfalls Your Shoppers Notice
Modern customers expect modern shopping experiences. They know that the businesses they shop at collect data from their interactions, and in return, they expect that the knowledge gained will be used to create personalized journeys that help them find the products they need. But customers are all too familiar with disjointed, impersonal marketing campaigns. They’ve […]
Episode 89: What the Retail AI Council Wants You to Know About AI
Too many conversations about AI in commerce fail to account for the legitimate questions and concerns of retailers that are being asked to take a huge leap of faith into a new world. Without clear guidance from trusted sources, the gap between technological advancements promoted by AI providers and the readiness of retailers to adopt […]
Wolseley Elevates B2B Product Search With Bloomreach Discovery
With 550+ branches across the United Kingdom, Wolseley is a leading merchant in plumbing, heating, cooling, and infrastructure, striving to be the first choice for trade customers nationwide. Wolseley has seen great success through its strong customer service and supplier relationships, as well as specialist knowledge, ease of business, and competitive pricing. As Wolseley continued […]
