Burton Taps Into Loomi AI and Bloomreach Discovery for Conversion-Boosting Insights

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Building on a legacy that began in 1977 with Jake Burton Carpenter’s vision, Burton is committed to delivering high-quality snowboarding gear, reducing environmental impact, and promoting fair labor practices — all while honoring its founder’s pioneering spirit. From transforming a backyard hobby into a global sport, the company remains at the forefront of innovation and […]

Episode 91: An Executive-Level Breakdown of AI’s Impact on Search

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In order to unlock AI’s highest potential in shopping experiences, we need to understand how AI understands us: our language, our buying patterns, and our search preferences. Joining co-hosts Elena and Roxy on this week’s episode is Xun Wang, CTO at Bloomreach, who gives the 411 on how AI and large language models (LLMs) are […]

Life With Bloomreach

Watch this video to learn what your life could look like when you use Bloomreach.