A Marketer’s Guide to Personalization at Scale

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By 2023, the global revenue of customer experience personalization and optimization software is expected to surpass 9 billion US dollars, according to Statista. Businesses are spending more than half of their marketing budgets on personalization today.  While personalization is not new — it’s been around for many years — a lot of companies have failed […]

The Ultimate Guide to Mobile Push Notifications for Ecommerce Businesses

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Be honest — the last time you heard your phone ping with a new notification, did you check it? There’s a good chance that you did, like so many of us do. Mobile phones are so ingrained in our day-to-day experience that when a notification shows up on our home screens, most people check it […]

Mastering Mobile Marketing Platforms: A Comprehensive Guide

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Do you consider your smartphone an extension of yourself?  Many of us do. Every day, we spend nearly four and a half hours on our phones and check for notifications 144 times.  We use our phones for everything from staying connected with loved ones to checking the news and, of course, shopping. Over 60% of American shoppers […]

Using an Omnichannel Strategy in Travel and Hospitality

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In today’s digital age, customers expect a seamless and consistent experience across multiple channels, especially in the travel and hospitality industry. This is where an omnichannel strategy, which integrates all of your online channels, comes into play. By tracing and understanding the customer journey and customer behavior across all touchpoints, travel and hospitality companies can […]

Why Bloomreach Is Best in Class Among TrustRadius Reviewers

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At Bloomreach, we pride ourselves on delivering an unmatched Commerce Experience Cloud that drives ecommerce personalization and success, and our users often see immediate value when turning to our solutions. That excellent user experience is why Bloomreach — and in particular, our customer data platform (CDP) and marketing automation solutions — won the 2023 Best […]

Life With Bloomreach

Watch this video to learn what your life could look like when you use Bloomreach.