3 Ways To Use Loomi To Power Omnichannel Marketing Campaigns
The concept of omnichannel marketing suggests that you need to juggle a lot of different marketing platforms to make it work. While omnichannel marketing does involve using various channels to reach your target audience, it shouldn’t require endless platform management. This is where AI-powered marketing comes in. It helps you maximize results with minimal time and […]
Understanding TCPA and CTIA Compliance for SMS Marketing in the US
Disclaimer: The information in this post is for informational purposes only. Please contact your legal team to obtain advice with respect to any particular issues or concerns regarding TCPA compliance. What Is the TCPA? The Telephone Consumer Protection Act (TCPA) is a United States federal law governing the regulation of telephone solicitations. The TCPA was […]
MMS Marketing 101: Your Complete Guide
If you’re looking to use text messaging as a marketing channel for your business, all the different acronyms can get a little confusing. What’s an MMS? How is it different from an SMS? Should I be using one over the other? Don’t worry — we’re here to help. After all, it’s important for marketers to […]
Why You Need a CDP With Marketing Automation for Your Marketing Tech Stack
Every marketer understands the importance of collecting and utilizing customer data to streamline your customer relationship management, your marketing efforts, and to increase conversions. But before you can put all of your customer data to work, you need to choose the right tools for the job. Because it can be challenging to make sense of […]
Limit the Number of Communications Based on Customers’ LTV and Engagement
Opportunity Automatically limit communications on your omnichannel campaign (email, SMS, app, or browser) based on customer engagement with Bloomreach’s frequency policy. Example Betsy rarely engages with email, so she will be put in a segment based on frequency policy. This way, you can limit email communications to Betsey in your omnichannel campaigns. Value See better […]
Drive Conversions by Targeting the Right Audiences Based on Their Geographical Data
Opportunity Launch similar campaigns at the right time in different regions using geographic data, which can help customers plan ahead and search for the best deals during holidays or festive periods. Example Coordinate similar campaigns for different launch dates. For example, Mother’s Day in Australia was on May 14, 2023 and on March 19, 2023 […]
