Introducing the App Inbox: Bloomreach Engagement’s Latest Mobile Messaging Tool
Here at Bloomreach, we know how important a strong mobile app marketing strategy is to stay ahead of the game. That’s why we’ve added an effective and versatile new tool for our customers’ mobile marketing campaigns. Bloomreach is pleased to announce the app inbox, a customizable in-app message center that allows Bloomreach customers to engage […]
How To Implement a Complete Mobile Strategy With Bloomreach Engagement
In e-commerce, you can’t afford to neglect mobile users. That’s because as of 2023, 79% of smartphone users have made a purchase with their mobile devices. If you’re not providing a seamless and personalized mobile shopping experience, you’re going to lose out on revenue and potentially hurt your brand in the long run. Fortunately, with […]
How Sazka Uses Bloomreach To Deliver Successful Omnichannel Campaigns
Improve App Engagement With In-App Offers
Opportunity Display exclusive offers and incentives via mobile app to increase usage. Example “Take advantage of our app-only offer — 10% off your next purchase, valid until Friday!” Value Motivate users to use and make purchases from the app, improving app usage and increasing conversions.
Send Back-in-Stock Alerts Based on Customers’ Favorite Items
Opportunity Deliver an automated, personalized notification to inform customers when an item they’ve favorited is back in stock. Example “Our yellow floral summer dress is back in stock! Get it before it’s gone!” Value Drive customer loyalty by bringing attention back to products in an effective way and avoid loss of purchase.
Employ Surveys To Get Customer Feedback on a Service or Product
Opportunity Use feedback surveys following key engagement moments (e.g., post-onboarding, after first purchase) to capture customer sentiment about your brand, service, or product. Then, using these insights, take a data-driven approach to prioritizing future enhancements that keep customers coming back. Example After a first purchase, send an email (e.g., “Your new eye shadow palette has […]
