Navigating Black Friday
and Cyber Monday
Don’t just get through BFCM — turn peak season challenges into year-long growth.
For marketers and merchandisers, execution becomes everything during the holidays, from fine-tuning promotions, pricing, and availability to cutting through the noise.
Make Your Life Easier
With Agentic AI
Meet the holiday rush head on with AI that thinks for itself. Agentic AI learns, adapts, and acts autonomously to craft tailored customer experiences, ensuring your shoppers feel seen and valued at every step.
Decode Key Insights With Our Black Friday Dashboard
Get a comprehensive view of all your Black Friday campaign metrics in a unique and customized evaluation dashboard, ready to launch in minutes with Bloomreach.
How To Reengage Your Audience and Grow Revenue
Keep Customers Active With Loyalty Tiers and Personalized Rewards
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Easily Manage Campaigns Year-Round Using Dynamic Categories
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Harness AI To Show the Right Products Through the Right Channel
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Maximize Revenue With an Actionable Top Opportunities Dashboard
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Reach Customers When They’re Most Likely To Engage
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Give Customers the Option To Search by Image
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How Our Customers Drive
Retention All Year Round
PrettyLittleThing Personalizes Reengagement Journeys With Bloomreach
TFG Boosts Online Conversion Rate by 35.2% With Bloomreach Clarity
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Burton Taps Into Loomi AI and Bloomreach Discovery for Conversion-Boosting Insights
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Popeyes UK Uses Offline Data to Power Online Loyalty Program With Bloomreach Engagement
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Get the Insights You Need for Ecommerce Success
It’s time to reimagine the future of ecommerce — one that’s truly personalized with the power of AI and can help you be the most effective in your role as a marketer or merchandiser.
If you’re looking for more information, check out our in-depth report, Redefining Personalization for Modern Business Growth, to learn how AI can help you solve today’s challenges and elevate personalization for future success.
Resources To Help You Foster Long‑Term Loyalty
Building Next Gen Loyalty Programs
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How to Increase Customer Lifetime Value
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What Does a Successful Ecommerce Merchandising Strategy Look Like?
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5 of Bloomreach’s AI Features That Will Revolutionize Your Marketing:
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Understanding the Power of Hybrid Vector Search in Ecommerce
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Loyalty Programs That Actually Work
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“Bloomreach proved to be an incredible partner across the Black Friday period for us. From data collection and visualisation to creating optimised, personalised messages delivered to our database in a timely fashion, Bloomreach supported us at every step.”
Jonnie Crimmons
Senior CRM Executive at Lovall
“During the Black Friday/Cyber Monday period, we leveraged Bloomreach extensively to drive engagement and sales. We sent out daily emails throughout Black Week, ensuring consistent communication with our customers about the best deals and offers. Additionally, we utilized app personalization features to highlight exclusive “super deals” every day, tailoring the experience to each user’s preferences and maximizing their engagement with our app.”
Gustav Wallsten
Online Operations Manager at Lyko Group AB
“Bloomreach was instrumental in driving our BFCM performance, from managing high volume email campaigns and deliverability to product recommendations, weblayers, and reporting. We were able to create highly personalised, targeted campaigns to increase engagement and conversion.”
Sinead O’Callaghan
CRM & Marketing Automation Lead of Oliver Bonas
“Bloomreach helps us to manage all communication during Black Friday — newsletters, automated scenarios, and weblayers. It’s an essential tool we use during every sale.”
Marek Šulik
Head of Digital Marketing
