Episode 6: Transforming Commerce Platform Technology
In today’s episode, Brian speaks with Dirk Hörig, Founder and CEO of commercetools. Dirk is a true pioneer of the API-first approach. His business, commercetools, has quickly grown from a one-man band to a multinational organization at the forefront of innovation in digital commerce.
Power Personalization With the Right Marketing Technology
Introduction In today’s market, data is everything. Having marketing technology capable of collecting customer and product data compliantly is one of the most important building blocks of success with ecommerce personalization. This combination of customer and product data is called commerce data— and creating truly personalized and connected commerce experiences for your customers online is nearly impossible […]
The Anatomy of Personalized Search
Introduction If you’re looking to unlock magical customer experiences that foster customer loyalty online, the key lies with personalization and artificial intelligence (AI). But first, think back to the last in-store shopping experience you had that surprised or delighted you. Even if it’s been a while, we’ve all had at least one stellar shopping experience, […]
Cinco de Mayo Mix & Learn
The Ultimate Guide to Search Relevance
Introduction Search relevance is an essential aspect of the search engine experience. The whole point of using a search engine is to find relevant search results quickly and easily. Early web search engines had basic algorithms that returned generic search results, but with technological advancements, modern search engines have become smarter and can now return […]
Human Connections Through Technology-Enabled Personalization
