Choosing Between WhatsApp and SMS for Your Marketing Strategy
Mobile messaging is here to stay. 4.88 billion people around the world own smartphones, and that number’s only going to grow. The ubiquity of smartphones means that there are more options for brands to connect with consumers on channels like SMS, WhatsApp, Viber, Instagram DMs, and more. On WhatsApp alone, there are 2.7 billion active […]
Episode 88: The Secrets Behind ILIA Beauty’s 55K-Waitlist Product
Crafting a buzzworthy launch is truly an art form, especially in a crowded market — like beauty — where it can be tough to stand out. Today, we’re joined by Cherene Aubert, VP of Digital & Commerce at ILIA Beauty, who has a proven track record of disrupting industries with her innovative ideas around product […]
The Ultimate Guide to the Omnichannel Customer Journey
Picture a customer visiting your store — trying on clothes, chatting with a salesperson, maybe even using your mobile website for a quick price check. Now imagine replicating that smooth, effortless experience across every digital touchpoint you have with your customers. An omnichannel customer journey brings this idea to life. It’s all about creating a […]
Comprehensive Omnichannel Retail Strategy: Enhancing Customer Experience
Omnichannel marketing, which bridges the gap between online and offline channels, is one of the hottest trends in retail right now — and for good reason. With its focus on the entire customer experience — and not just one single experience on a single channel — an omnichannel retail strategy is one of the best […]
Mayborn Group’s Black Friday SMS Campaign Brings Massive ROI
Mayborn Group is the proud owner of global baby brand Tommee Tippee®. The award-winning brand was launched in the United Kingdom over 50 years ago and Mayborn Group’s range of feeding, soothing, and hygiene products are now available in over 60 countries worldwide. With a reputation for producing stylish, innovative products, Mayborn Group is passionate […]
Turn Chats Into Sales: Top Use Cases for Bloomreach’s WhatsApp Integration
Did you know that WhatsApp is the world’s most popular messaging app, handling over 100 billion messages daily? It seamlessly combines the immediacy of messaging with the personal touch of social media, making it an indispensable tool for ecommerce brands that aim to forge direct, personalized connections with their customers. At Bloomreach, we harness the […]
