Marketing on Roblox: The Next Big Thing or Just Hype?
Virtual concerts on Roblox gained massive popularity during the pandemic, but did you know brands are now using the game to leverage immersive marketing tactics to connect with Gen Z and Gen Alpha? In this episode, Roxy and Elena explore the growing appeal of Roblox as a marketing channel, where major brands like Nike, Hilton, […]
Pollard Banknote Builds Real-Time Customer Journeys With Bloomreach Engagement
Pollard Banknote Limited partners with lotteries around the world to drive their revenue for good causes. With printing industry roots dating back to 1907, the company has kept pace with the developing needs that lottery clients require, becoming one of the largest instant-win ticket providers in the world. In the last decade, the company has […]
How To Reduce Cart Abandonment: The Role Of AI-Powered Personalization in Profitable Sales
Cart abandonment can be a silent killer of ecommerce revenue. You spend time and money bringing customers to your site, they browse, add products to their cart, and then… nothing. They leave without completing the purchase. A staggering 70% of shopping carts are abandoned across the ecommerce world. That’s a huge missed opportunity for profitability. […]
TeamSport Powers Data-Driven Email Campaigns With Bloomreach Engagement
TeamSport is the UK’s largest provider of indoor go-karting. Founded in 1992, the company offers 35+ racing circuits nationwide and in Europe, providing the ultimate indoor karting experience to over 1.3 million yearly visitors.
Artificial Intelligence (AI) in Retail: Online Fashion Retail
Most retail businesses see artificial intelligence as a tool of the future. But in reality, AI is essential for addressing retail’s challenges in the here and now. Here’s an overview of the current role of AI in the online fashion industry, and what we can expect from the groundbreaking technology in the future. The State […]
How To Use AI in Email Marketing To Save Time and Money
Artificial intelligence (AI) is on every marketer’s mind right now, and for good reason. It’s a tool that’s reshaping how marketing works and operates, especially when it comes to AI in email marketing. But while everyone is eager and anxious to adopt AI, it’s important to understand exactly what you want AI to achieve. The […]
