Bensons for Beds Increases Ecommerce Sales 41% YoY With Bloomreach Engagement
Bensons for Beds is a British bed retailer that specializes in selling a diverse range of beds, mattresses, and bedroom furniture across its 160+ stores and online. With over 70 years of retail and manufacturing experience, Bensons understands the importance of creating a tailored sleep experience for customers.
Why You Need a CDP With Marketing Automation for Your Marketing Tech Stack
Every marketer understands the importance of collecting and utilizing customer data to streamline your customer relationship management, your marketing efforts, and to increase conversions. But before you can put all of your customer data to work, you need to choose the right tools for the job. Because it can be challenging to make sense of […]
Limit the Number of Communications Based on Customers’ LTV and Engagement
Opportunity Automatically limit communications on your omnichannel campaign (email, SMS, app, or browser) based on customer engagement with Bloomreach’s frequency policy. Example Betsy rarely engages with email, so she will be put in a segment based on frequency policy. This way, you can limit email communications to Betsey in your omnichannel campaigns. Value See better […]
Determining Email Send Times: Why It Matters, Best Practices, and AI Solutions
Every marketer knows that email marketing is a powerful tool that businesses can use to connect with their audience. So much so that every aspect of marketing emails is considered important and test-worthy — from the subject line to the CTA you use to entice your subscribers to click through, it all plays a major […]
Drive Conversions by Targeting the Right Audiences Based on Their Geographical Data
Opportunity Launch similar campaigns at the right time in different regions using geographic data, which can help customers plan ahead and search for the best deals during holidays or festive periods. Example Coordinate similar campaigns for different launch dates. For example, Mother’s Day in Australia was on May 14, 2023 and on March 19, 2023 […]
Send Automated Order Confirmations and Shipping Notifications to Customers
Opportunity Keep your customers updated with confirmations that their order has been placed and shipped. Example “Your order just shipped from our warehouse and should be right at your door tomorrow! Tap to see more.” Value Increase engagement and improve the customer experience.
