Burton Taps Into Loomi AI and Bloomreach Discovery for Conversion-Boosting Insights
Building on a legacy that began in 1977 with Jake Burton Carpenter’s vision, Burton is committed to delivering high-quality snowboarding gear, reducing environmental impact, and promoting fair labor practices — all while honoring its founder’s pioneering spirit. From transforming a backyard hobby into a global sport, the company remains at the forefront of innovation and […]
How To Reduce Cart Abandonment: The Role Of AI-Powered Personalization in Profitable Sales
Cart abandonment can be a silent killer of ecommerce revenue. You spend time and money bringing customers to your site, they browse, add products to their cart, and then… nothing. They leave without completing the purchase. A staggering 70% of shopping carts are abandoned across the ecommerce world. That’s a huge missed opportunity for profitability. […]
The Merchandiser Reimagined: How AI Is Changing the Role
You’re not imagining it: People are worried about AI taking their jobs. This concern is evident in frenzied LinkedIn posts, conversations among friends, and even roundtable discussions at work. AI is on everyone’s mind, and not always for the right reasons. The numbers show that most of us are apprehensive about AI replacing our jobs. […]
Dynamic Categories: Empowering Merchandisers To Be More Efficient
Modern ecommerce teams are constantly “spinning plates.” With the growing scale and complexity of global ecommerce, it’s often up to the ecommerce team to manage this growth and optimize the site experience for conversions and customer experience. The tasks are endless: update product listing pages, build new category pages, make sure promotions are hitting the […]
Succeed in the Age of AI with a Unified AI Strategy
AI is evolving at a tremendous rate, especially in its applications for ecommerce marketing. Only a few years ago, enhancing personalization with AI was considered cutting-edge. Today, with the rate of innovation we’re now seeing, leveraging AI in ecommerce marketing has become an expectation. However, while 80% of CMOs are planning to increase their investments […]
How To Personalize Ecommerce With Merchandising Tools
For your ecommerce website to stand out nowadays, you’ll need to do more than just offer great products. It’s about crafting personalized shopping experiences that truly resonate with each customer. Ecommerce merchandising tools are your secret weapon here. These tools don’t just make your products look good — they strategically influence buying decisions. By leveraging […]
