{"id":77533,"date":"2026-01-05T22:41:22","date_gmt":"2026-01-05T22:41:22","guid":{"rendered":"https:\/\/env-bloomreach-stagepro.kinsta.cloud\/?post_type=case_study&#038;p=77533"},"modified":"2026-01-07T20:13:47","modified_gmt":"2026-01-07T20:13:47","slug":"thortful","status":"publish","type":"case_study","link":"https:\/\/env-bloomreach-stagepro.kinsta.cloud\/en\/case-studies\/thortful","title":{"rendered":"thortful Boosts CRM Revenue by 20% With Occasion-Led Personalization"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.thortful.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">thortful<\/a> is a UK-based online greeting card marketplace connecting millions of customers with independent creators. By owning the end-to-end customer experience \u2014 from discovery to print and fulfillment \u2014 thortful operates at scale in a highly seasonal, occasion-driven category.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":16,"featured_media":77534,"template":"","industry":[82],"channel":[268,269,275],"class_list":["post-77533","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","channel-email","channel-sms-mms","channel-weblayers"],"acf":[],"_links":{"self":[{"href":"https:\/\/env-bloomreach-stagepro.kinsta.cloud\/en\/wp-json\/wp\/v2\/case_study\/77533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/env-bloomreach-stagepro.kinsta.cloud\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/env-bloomreach-stagepro.kinsta.cloud\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/env-bloomreach-stagepro.kinsta.cloud\/en\/wp-json\/wp\/v2\/users\/16"}],"version-history":[{"count":1,"href":"https:\/\/env-bloomreach-stagepro.kinsta.cloud\/en\/wp-json\/wp\/v2\/case_study\/77533\/revisions"}],"predecessor-version":[{"id":77549,"href":"https:\/\/env-bloomreach-stagepro.kinsta.cloud\/en\/wp-json\/wp\/v2\/case_study\/77533\/revisions\/77549"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/env-bloomreach-stagepro.kinsta.cloud\/en\/wp-json\/wp\/v2\/media\/77534"}],"wp:attachment":[{"href":"https:\/\/env-bloomreach-stagepro.kinsta.cloud\/en\/wp-json\/wp\/v2\/media?parent=77533"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/env-bloomreach-stagepro.kinsta.cloud\/en\/wp-json\/wp\/v2\/industry?post=77533"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/env-bloomreach-stagepro.kinsta.cloud\/en\/wp-json\/wp\/v2\/channel?post=77533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}